English
Italian 
Public relations take care of managing the image/perception/idea of a company, an individual, a product, an event.
The primary tool is the Press Office, that manage the communication between the company and the media, on the basis of established goals and the planning of the information to spread and the best tools to do it.
GOALS
The main goal of media relations is to manage customers’ reputation (companies, products, individuals, events or shows) making use of the relations with media. However, each time the goal can be more specific:
- to introduce an emerging company/product to prospective customers
- to promote a project/event and its organizer
- to inform media and public about the news related to a company/organization
TOOLS
The choice of the most suitable tools depends on the outlined communication strategy and the timing to carry it out.
Along with the press office, Eventìss offers:
- study on the reference media and compilation of a media list
- writing of press releases
- editing of press information
- organization and management of press conferences
- relationships with third parties (opinion leaders, opinion makers, local communities, etc.)
- special events
- company publications, institutional videos, brochures, newsletters, etc.
Results are classified into two types:
- quantitative results: number of appearances on newspapers/magazines, number of contacts (audipress, auditel, audiradio, etc.), analysis of the media that treated the news, etc.
- qualitative results: quality of the established contacts /relationships, research on the opinions of specific groups (focus group, etc.)
TARGET AUDIENCE
The main target audience of a press office are media operators that are informed through press releases, conferences, documentation.
Through the relationships with media we reach our client’s target audiences, which vary depending on what he wants to inform about:
- potential customers of a company
- people/institutions interested in a specific event
- local communities, etc.
